Design has always been about creating versatile spaces that can be adjusted so anyone, even strangers, will feel comfortable.

The D’Initial Concept showroom is tucked away on the second floor of a shophouse along Tanjong Katong Road. Sandwiched between cafes, coffeeshops and hip eateries, the discreet entrance to the D’Initial office can easily be missed. This however, hasn’t stopped several curious passers-by from walking up the steps expecting to find themselves in a quaint, hole-in-the-wall café. “It happens more often than you’d think,” laughs director Pea Chong. “And it just means that we’ve designed a showroom that’s very laidback, looks welcoming and is intriguing enough to warrant a closer look.”